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The Campaign Was Manchester-Based APS Group's First Dry Food Direct Mail Campaign

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Core Tip: The campaign was Manchester-based APS Group's first dry food direct mail campaign and included the storage, packaging, packing and distribution o

The campaign was Manchester-based APS Group's first dry food direct mail campaign and included the storage, packaging, packing and distribution of Nutri-Grain and Pop-Tarts, which are being re-launched.

The products were distributed directly from APS Group's national distribution centre in Greater Manchester.

APS has previously worked with Kellogg's on traditional in-store print material. However, for this campaign, according to a statement, APS had to demonstrate compliance with Kellogg's stringent health and safety regulations.

APS Group built the packaging for the direct mail campaign as well as storing them prior to distribution to food retail and procurement managers in the UK.

Due to the nature of the contents, APS Group had to pay close consideration to the types of materials and inks it used in the packaging, as it was imperative that nothing tainted the product.

The company produced a 'back to school' pack to tie in with the timing of the campaign which was printed on acid-free board.

Ann McLaughlin, business services director at APS Group, said: 'This was a great opportunity to demonstrate our ability to store and package food stuffs on site.

"We were also delighted to be involved in the campaign from start to finish, from working with Kellogg's design team to building the packaging, storing and mailing out the product.''

Damian Collins, press production manager at Kellogg's, said: ''Kellogg's has enjoyed a strong relationship with APS Group in the past and we were very impressed by the readiness with which the team reacted to the new challenges that came with this campaign."

 
 
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